Could the key to long-term engagement for foursquare be pitting teams of users against one another? A fun new site, World of Fourcraft, hopes to find out.
They’ve built a site that pits each New York City borough against the other boroughs for control of the city. When users sign up, they’re asked to join their borough’s team. The city is then divided up into neighborhoods. The team with the most checkins in a particular neighborhood gains control of it.
The whole thing is plotted out on a map of New York showing which team controls which neighborhood. Most of the boroughs are currently controlled by their own players, but a few neighborhoods have been taken over by the opposition. Several lower Manhattan neighborhoods, for instance, are currently controlled by Team Brooklyn.
There are no prizes for winning. “The only reward is the feeling of pride you normally only get from being retweeted,” read the World of Fourcraft game instructions.
The game was built over the weekend at the Game Hackday held at New York’s General Assembly. Foursquare platform evangelist Akshay Patil was there to present the foursquare API for developers to use.
World of Fourcraft is reminiscent of oust.me in that the goal is to control territories with your foursquare checkins, but takes it to a whole new level by dividing the players up into teams. This seems to be working well in New York, where each borough has a certain level of pride and a built-in sense of competition against the others. I’m not sure there are other natural divides where this concept would work.
What do you think of World of Fourcraft? New Yorkers, which team have you joined?
/Spotted via Mashable