After you finish your Thanksgiving turkey, head to Toys R Us on Thursday night. Their stores kick off their Black Friday deals beginning at 10 pm. The first 3,000 users to check in on foursquare will receive a 15% discount good on a future purchase of $150 or more. Toys R Us is also offering a special Geoffrey the Giraffe badge for foursquare users who “show their friends that Toys”R”Us is THE destination to shop for hot toys.”
This deal is interesting in that it’s one of the first from a nationwide chain to run the same special on foursquare and Facebook Places simultaneously. The first 3,000 people to check in using Facebook Places will receive the 15% discount as well. I’d expect to see more companies going this direction as foursquare and Facebook try to carve out their share of the market.
I’m a little wary of every store offering its own branded badge just for checking in. It won’t be long before everyone’s foursquare profile becomes littered with logos from every chain under the sun. Radio Shack’s badge at least tied in to the theme of their holiday campaign, but the Toys R Us badge, at first glance, appears to be little more than an attempt to plaster their mascot on every foursquare user’s page. I hope this doesn’t become a trend.
How long will it take Toys R Us to reach 3,000 users nationwide on Thursday night? What do you think about companies offering a badge just for checking in to their stores?