The Olympic Torch begins its journey across the UK today, visiting (seemingly) every city, village, and wide spot in the road. Fans will be lining the streets the whole way, and when they do, they can check in to earn the special London 2012 Olympic Torch Relay badge.
To unlock the badge, you’ll need to first be following London 2012 on foursquare. When the torch relay reaches your city, check in to your nearest Olympic Torch Relay venue. The unlock text for the badge reads:
8,000 miles. 8,000 stories. From Land’s End to Lerwick, Lowestoft to Enniskillen, you’re somewhere on the London 2012 Olympic Torch Relay route. Find out when the Flame is coming and line the streets to cheer on your local Torchbearers! This is your moment to shine.
You can keep up with the relay and find detailed maps using the new London 2012 Join In app for iPhone or Android. It will serve as a spectator guide throughout the games, with schedules, detailed venue information and more. You’ll even be able to check in with foursquare.
This is the first Summer Olympics to arrive since the launch of foursquare in 2009. We expect to see several more badges launched around the games.
Foursquare badge aside, I hope you’ll find a way to see the torch if it visits your town. I had the opportunity to see it in the run-up to the Salt Lake City games in 2002 and it was quite a moving experience.