Syracuse University is considered one of foursquare’s signature schools. It was among the first schools to get a branded profile and foursquare used it as a case study for the Foursquare for Universities program. This weekend, though, they’re aiming to top it all with an all out foursquare assault at Homecoming.
Throughout the weekend Syracuse will be celebrating “Orange Central” with alumni events, sporting events and musical performances. All the buildings have been outfitted with foursquare window clings and they’ll be promoting foursquare checkins at each event. LCD screens powered by LocaModa have been set up around campus that will show live checkins and tweets.
Each checkin will count toward foursquare’s Campus Explorer badge. Users who show their Campus Explorer badge at the foursquare booth will get a free foursquare/Syracuse t-shirt. The booth will be manned by the school’s student social media team, who will be introducing alumni to foursquare throughout the weekend. It should be easy to find, since it will feature a pumpkin carved with the design from foursquare’s Quad Squatter badge.
There’s even a rumor that Syracuse’s Otto the Orange mascot may be carrying a giant foursquare “Check in Here” sign onto the field of the Carrier Dome during Saturday’s game against Pitt.
Foursquare has deep ties to Syracuse. Co-founder Dennis Crowley and his brother, Jonathan, foursquare’s media and entertainment lead, are both alums. Lead Blackberry developer Pete Nofelt is also a graduate.
It’s exciting to see schools and students taking the lead in promoting foursquare on their campuses. It’s a great way to increase involvement in the many different activities at Homecoming and should result in some good exposure for foursquare to a mainstream audience.