Shoutlet, a self-service platform for managing social media marketing across a variety of networks, is the latest company to integrate foursquare data into their offering with a beta that launched today. The new features allow marketers to connect with their customers both online and in the real world for the first time.
Marketers can now monitor the performance of their venues — as a whole, as groups or just individual venues — in one convenient spot, right alongside their data from Facebook, Twitter, Youtube and others. They’ll be able to monitor statistics (e.g., age, gender, and social sharing) and additions of new content, like photos, tips and more across venues.
The Shoutlet platform also allows marketers to create foursquare check-in specials for their customers. Soon, these will be integrated with the Shoutlet Social Switchboard. There they can be triggered as part of a broader, cross-network social campaign. Receive 1 million likes on Facebook? Launch a foursquare check-in special to say thanks. Receive 10,000 check-ins in a month? Thank customers with a tweet or Facebook post.
Foursquare’s new local updates aren’t currently included in the beta, but Shoutlet is working to add them to a future release.
“We set out to create a meaningful service for do-it-yourself marketers with features that our customers crave and will ultimately help them do their job better,” said Shoutlet CEO Jason Weaver. “With the addition of foursquare, we feel confident that marketers will gain a new level of insight into potential customers. In addition, the integration will help them create impactful specials to drive traffic into retail locations.”
The ability to create foursquare content based on triggers from other social networks offers a unique way to tie together efforts across the various platforms. It should be interesting to see the creative things marketers are able to do once they have the ability to create entire campaigns that flow seamlessly from one network to the other.
What do you think of the new integration?