Starting today, fans of Perry Ellis will have an opportunity to vote on the design for the new Perry Ellis foursquare badge that will be available next month. To go along with the voting and the badge, they’re offering a unique series of contests, discounts and giveaways.
The Battle of the Badges, as Perry Ellis calls it, lets fans choose between two different badge designs by voting at the Perry Ellis Facebook page. The choices are:
- Perry Ellis Heritage (above left) which “speaks to our beach inspiration and American heritage” or
- Perry Ellis Style (above right) which “speaks to the effortless style the Perry Ellis brand represents”
Once Perry Ellis receives 500 likes on the badge designs, they’ll unlock a special offer for perryellis.com that will be emailed to voters. In addition, ten fans will be randomly picked to win a Perry Ellis leather wallet.
The chosen badge will be available to foursquare users starting July 1. Users will be able to earn it by following Perry Ellis on foursquare and checking in to five different venues (no more than two per day). All of the venues must be from Perry Ellis’ list of suggested venues, but at least one should be either a Perry Ellis store or a store that carries Perry Ellis products (i.e., Dillard’s, Macy’s, etc.).
Users who unlock the badge will automatically receive a coupon for a 20% discount at perryellis.com. Once a month, Perry Ellis retail outlets will host a “foursquare weekend.” The first 25 foursquare users who check in and show their Perry Ellis badge will receive a free item. Badgeholders could also receive access to exclusive in-store events, celebrity and athlete personal appearances and express entry at select fashion shows.
If that’s not enough, the brand is planning to enter fans of their foursquare brand page in a contest to win a trip to their 2012 Spring fashion show in Miami (which, logically, will be held in the fall of 2011).
I really like this promotion. It’s a great way to leverage multiple social networking platforms and build a little hype for the badge before it’s released. Many brands seem to prefer to launch their badges and just hope people notice, but Perry Ellis is actively working to promote it and get fans excited well before it’s actually available. They’ve also done a nice job of tying it to promotions and discounts for their website and stores.
Which badge will you vote for? What do you think of Perry Ellis’ foursquare promotions?