Pepsi plans to begin a Foursquare partnership in June to drive customers into retailers selling their products. This marks the first time a product brand without any retail locations of its own has partnered with Foursquare to drive sales.

The details are still being worked out, but Pepsi’s plan is to present an offer to join their loyalty program whenever someone checks in near one of their retail locations (is there ever a time you’re not near a Pepsi retail location?). Once they’re enrolled, people will earn Pepsi points and badges that could be redeemed for products or donated to charities.

Pepsi hopes to use the data they gain from the partnership to enhance their understanding of when and where their customers buy their products. They’ll apparently be gaining access to much of the demographic data that businesses are able to access through the Foursquare for Businesses program. The insight they gain will be used to enhance the way they sell their products in the future.

This isn’t Pepsi’s first partnership with Foursquare. Last year Pepsi pledged to donate 4 cents to CampInteractive for every point added to the New York City leaderboard during the week of December 7.

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