New York City will be taken over today by the NYC Marathon, and foursquare founders Naveen Selvadurai and Dennis Crowley will be right in the heart of it. They’ll be among a select group competing in the marathon and attempting to earn a new NYC Marathon foursquare badge.
Crowley and Selvadurai are racing to raise money for Camp Interactive, a non-profit that helps inner-city youth by combining technology with the challenges of the outdoors. They’re joined by Olympic champion Usain Bolt, who’s much more accustomed to sprints than long distances.
The NYC Marathon badge is a collaboration with RunKeeper, who already offers four badges for users who track their workouts using the application. Runners can earn the new badge by adding the NYC Marathon to their races and tracking the marathon on RunKeeper.
This isn’t the first time foursquare’s founders have raised money for Camp Interactive. A deal with Pepsi last December offered a donation for each foursquare checkin and an upcoming GAP commercial featuring the pair is said to benefit the charity.
What do you think of the new badge?