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Mercedes-Benz offers $1,000 off a car for checking in at the NY Auto Show


The New York Auto Show opens at the Jacob Javits Convention Center tomorrow, and Mercedes-Benz is offering a killer deal for foursquare users. You can get a $1,000 discount voucher for a new car purchase by checking in at the Mercedes-Benz booth and showing the checkin to a Mercedes-Benz product specialist.

“We are not nibbling around and watching Ford, Lexus, and GM try these things,” said Steve Cannon, Mercedes-Benz US VP of Marketing in an interview with ClickZ. “I believe you’ve got to dive in.”

This is Mercedes-Benz’s first foray into marketing with foursquare, but they’ve recently expanded the social media marketing efforts and hope to integrate foursquare, Twitter, Facebook and other forms of social media into their existing platforms like Fashion Week and US Open of Tennis. You can follow their tips on foursquare.

What do you think of this deal from Mercedes-Benz? Would a $1,000 discount entice you to buy their cars over a competitor?

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This entry was posted on April 21, 2011, 9:21 am and is filed under Business, Specials. You can follow any responses to this entry through RSS 2.0. Both comments and pings are currently closed.

  1. #1 by Shyam on April 21, 2011 - 10:31 am

    Only if its valid *after* talking the dealer down to a price I can accept :D

    • #2 by Chris Thompson on April 21, 2011 - 3:39 pm

      I was thinking the same thing. You can’t take any $ off discount from a car manufacturer at face value. And when you get one, let’s go for a ride :)

  2. #3 by Joe on April 21, 2011 - 11:15 am

    Great deal. I’ll take 4.

  3. #4 by Mike on April 21, 2011 - 1:16 pm

    badges …. where are the new badges… soooo slow….

  4. #5 by Ching Yu on April 22, 2011 - 7:30 am

    At least MB has an offer, look what happened to Porsche failed Super Bowl campaign.

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