Mercedes-Benz offers $1,000 off a car for checking in at the NY Auto Show
The New York Auto Show opens at the Jacob Javits Convention Center tomorrow, and Mercedes-Benz is offering a killer deal for foursquare users. You can get a $1,000 discount voucher for a new car purchase by checking in at the Mercedes-Benz booth and showing the checkin to a Mercedes-Benz product specialist.
“We are not nibbling around and watching Ford, Lexus, and GM try these things,” said Steve Cannon, Mercedes-Benz US VP of Marketing in an interview with ClickZ. “I believe you’ve got to dive in.”
This is Mercedes-Benz’s first foray into marketing with foursquare, but they’ve recently expanded the social media marketing efforts and hope to integrate foursquare, Twitter, Facebook and other forms of social media into their existing platforms like Fashion Week and US Open of Tennis. You can follow their tips on foursquare.
What do you think of this deal from Mercedes-Benz? Would a $1,000 discount entice you to buy their cars over a competitor?
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Only if its valid *after* talking the dealer down to a price I can accept
I was thinking the same thing. You can’t take any $ off discount from a car manufacturer at face value. And when you get one, let’s go for a ride
Great deal. I’ll take 4.
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badges …. where are the new badges… soooo slow….
[...] integrate foursquare, Twitter, Facebook and other forms of social media into their existing … foursquare marketing – Google Blog Search This entry was posted in Mobile Marketing and tagged 1000, Checking, MercedesBenz, Offers. [...]
At least MB has an offer, look what happened to Porsche failed Super Bowl campaign.
[...] integrate foursquare, Twitter, Facebook and other forms of social media into their existing … foursquare marketing – Google Blog Search This entry was posted in Mobile Marketing and tagged $1000, Checking, MercedesBenz, offers. [...]
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[...] potential customers. Mercedes again utilized social media at the New York auto show. Mercedes offered $1,000 off a new car purchase for checking in on foursquare at the Mercedes-Benz [...]