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Unlock the Mazda Inner Driver badge for a chance to win a 2011 MAZDA2

19

By on October 26th, 2010

Mazda is offering four new foursquare badges

Zoom, zoom, indeed! Mazda is offering a killer new promotion on foursquare. Unlock the Inner Drive badge and you’ll learn how to enter to win a 2011 MAZDA2. This badge comes with a catch, though: to earn Inner Driver, you first need to unlock two of their three other badges, unless you check in at a few special places that they’ll reveal during the contest.

You’ll be able to unlock the other other three badges by following Mazda and checking in at the relevant locations they’ve listed. They are:

  • Button Masher: This badge will be unlockable at recommended video game stores and gaming competitions
  • Style Guru: This will be available at recommended nightlife spots, boutiques and fashion events that fit the hip young crowd Mazda is targeting with the Mazda2
  • Beat Junkie: This badge is aimed at music fans, with the recommended venues being mainly concerts and music spots. MAZDA2 Music Tour artist Mayer Hawthorne shows will count as venues for this badge.

Unfortunately, many foursquare users will be left out since Mazda’s recommended locations will be in just 15 cities: Austin, Boston, Chicago, Dallas, Denver, Los Angeles, Las Vegas, Miami/Ft. Lauderdale, New York, Philadelphia, San Francisco, San Diego, Seattle, Washington, DC, and Portland.

There will also be a few locations that will be able to unlock the Inner Driver badge instantly. They’ll be revealed throughout the contest via Mazda’s Facebook, Twitter and foursquare accounts.

2011 MAZDA2

Each user who unlocks the Inner Driver badge will receive instructions to enter a contest to win a 2011 MAZDA2. It’s a subcompact car that Mazda says offers “killer style, great fuel economy and an affordable price tag.” The contest runs through December 7.

Other than the city restrictions, this is a pretty cool promotion on Mazda’s part. Requiring certain badges in order to unlock a third badge — and a contest entry — is unique and creative. It also means more badges that get pushed to Twitter and Facebook, spreading the Mazda message even further.

What do you think of the new promotion?

  • http://www.allankintz.com ack154

    Some day companies might realize that a lot of people in this country do not live in a giant metropolis.

    *sad face*

    • Chris (FoursquareHelp)

      +1

  • http://himynameisjohn.com John Jordan

    no badge for visiting / checking into an actual mazda dealer and taking one for a test drive? #fail

    • http://www.allankintz.com ack154

      That was actually my first thought when I saw it… go for a test drive, get a badge. Apparently not so much…

  • Sassy

    Oh! Another USA only badge! Well I never! Didn’t see THAT coming!

    *hops off soap box and walks off*

    • http://smalltownbigcincy.wordpress.com Rachel

      Don’t feel bad… it can’t even be earned by more than i’m gonna go out on a limb and say 5% of the pop

  • Corey

    And yet another reason to be excited about my move to Washington DC next month – greater chances at unlocking Foursquare badges!

  • http://www.last.fm/user/Tecfan Tecfan

    and that most people in the world does not live in the USA :>

    • http://www.allankintz.com ack154

      Well this is being run by Mazda USA… not the global Mazda company. There would be no reason for Mazda of the USA to extend it outside of its own territory.

      Though not living in a major city (in the USA), I still do feel for you. I have no chance at any of these either.

  • http://twitter.com/oneramjac JR

    Awesome! Would have been great if the promo started at the beginning of October though…

    I would have had 2 chances to unlock some badges in San Fransisco then. Oh well. Thanks for the heads up! I like the tiered badge unlock rule. Kinda cool.

  • http://twitter.com/oneramjac JR

    BTW. Check out the fine print:
    In order to “check in” to a Location, you must be in or immediately adjacent to the Location’s perimeter and use your wireless mobile device to access Foursquare and follow the system’s instructions to “check-in” to the location that corresponds to the Location. Foursquare has the right to verify the location of all check-ins.

    Wonder if badge removal would be included with the verification… lol. That’d suck for the jumpers.

    • Chris Thompson

      All the MTV Networks badges have included basically the same wording. I don’t think they’d remove badges, but I assume they check GPS coordinates, etc. before awarding any prizes.

  • dave

    thats sucks. i went to the mayer hawthorne show last week and now they activate the badge.

  • Michael Pierce

    I’m shocked that Denver is actually among the list of cities. One of the few times that we’ve been included in something like this. Since I’ve complained so much about being left out, I guess I’d better go take advantage of this one! :)

  • PK

    GameStop – #1044? A nationwide chain as a recommended venue limited to one city? Genius.

  • cykillist

    Getting annoyed with badges that don’t apply to everyone.

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