Maroon 5, who’s most recent single is titled “Payphone,” has launched a foursquare-based promotion that encourages users to check in to — you guessed it — payphones in order to collect a free download of the track. Fans will also be entered in a sweepstakes for a signed guitar and other prizes.
The band has set up foursquare venues at payphones (yes, they actually found some) in New York, Miami, Boston, Chicago, San Francisco, Washington, DC and Los Angeles. You can find the phones by checking their lists for each city on foursquare.
When users check in, they’ll find a special that points them to a free download of a remix of Payphone. There’s also a special number you can call from the payphone to hear a message from the band.
When users confirm their email address and birthdate to download the single, they’re entered into a sweepstakes. The grand prize is a Maroon 5 autographed guitar. Two second prize winners will get autographed Maroon 5 posters and three third prize winners will get copies of the band’s Overexposed album.
I’m a fan of this promotion just because it’s a fun way to tie in locations — however insignificant they seem — with the title of the song and reward fans for taking the time to seek them out.