Starting this weekend, fans of Manchester City Football Club (MCFC) will be able to show their support right on their foursquare profiles with the launch of the official MCFC foursquare badge. The launch coincides with Sunday’s crucial matchup with the Queens Park Rangers.
Fans can earn the badge by following MCFC on foursquare and checking in at Etihad Stadium, City Square, and City Stores. There are also ten “Heart of the City” venues around the world where you can earn the badge by checking in during the games, including sites in the US, Canada, Australia, the UAE and France. You can find them on a foursquare list the club has created.
The first 30 fans who check in at City Square on Sunday will unlock a flash special that entitles them to a free MCFC shirt courtesy of EA Sports. Other MCFC venues will be offering specials as well. Fans in Baltimore will be able to unlock drink specials at Sláinte Irish Pub when they show their badge upon ordering.
“Innovating with digital media has been a huge focus for us over the last year,” said Richard Ayers of MCFC’s digital team. “We’re constantly striving to build more meaningful and rewarding relationships with fans, wherever they are in the world, and this deal is a fantastic addition to the City services. Foursquare’s a great company to work with and we’re delighted to be the first in football to offer our fans this service.”
What do you think of the partnership?
Blue moon, you saw me standing alone, without a dream in my heart, without a love of my own. Thank you for your support! #MCFC