To celebrate the opening of their new Louis Vuitton Maison store on Bond St in London, Louis Vuitton has partnered with Foursquare to offer users tips on their favorite locations around London. Additionally users who follow Louis Vuitton’s profile and check in regularly at their London stores can earn their Louis Vuitton Insider badge.

Hints about “upcoming surprises” exist in the unlock text for the badge:

Congratulations, you’re on your way to become a living Louis Vuitton icon. You really deserve our upcoming surprises and another round of shopping!

Louis Vuitton has left tips — many of them created by the LV staff — on venues around London. Users who follow the company will see them when they check in at or near venues with the tips. Other users can see them when they browse nearby tips or on the company’s profile page.

The new flagship store is a temple to luxury shopping, offering updated showrooms, a “bag bar” with stools and rotating purse racks, men’s and women’s quarters and even a VIP apartment above the retail store.

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