This year Lexus is definitely making it a December to Remember for the Boys & Girls Clubs of America. They’re donating $10 per check-in — no matter where that check-in is — to the organization. Check-ins at Lexus dealerships double the amount to $20.
To make your check-ins count, you’ll need to register at LexusCheckinforCharity.com and connect your Foursquare account. From that point, each check-in in December will trigger a $10 donation, up to a maximum of $100,000.
“The holidays are a busy and social time of year,” said Brian Smith, Lexus vice president of marketing. “As we all get out there to shop, dine and entertain family, we also want to create an opportunity for people to easily give back to a great cause. So remember, while you’re out looking for the perfect gift or seeing the newest Hollywood blockbuster, connect with our app, check in and help donate to Boys & Girls Clubs of America.”
The microsite for the event features a leaderboard where users can see how their check-ins stack up against the most active users in their city and around the country. You’ll be able to find a map of your check-ins and see exactly how you’ve racked up your own donation tally.
Lots of companies have sponsored Check-in for Charity events for users checking in to their own stores, but it’s rare to see a business offer a donation — especially one this large — for check-ins anywhere. The $100,000 donation is obviously a foregone conclusion, but it’s still an interesting way to reward Lexus customers for checking in and to create an incentive for them to do so.