Jeep is a brand with a long history of connecting with their customers, who tend to be a special breed drawn together by their sense of outdoor adventure. They reward Jeep with a fierce loyalty to their cars. Today Jeep has become the first automotive brand to connect with their customers in a new way: through foursquare tips.
Jeep has left tips at some of the country’s top outdoor spots, including off-roading locations, national parks, trails, mountains, lakes, and other nature / outdoorsy locations that appeal to anyone with an interest in outdoor adventures. For example, they’ve left this tip at California’s Rubicon Trail:
The grand-daddy of all off-highway trails and the testing ground for the Jeep Wrangler. The trailhead starts in Georgetown; make sure to follow the rules of the Rubicon. Watch out for Little Sluice.
In the near future, Jeep plans to ask their fans and other outdoor enthusiasts to submit their own tips about their favorite locations that will be shown on the Jeep foursquare profile.
This isn’t Jeep’s first foray into geosocial networking. They recently introduced their Tripcast iPhone app that lets you track your adventures and share them with your friends on Twitter and Facebook. The app doesn’t currently offer foursquare checkins, but they’ve said it’s a possibility for a future version.
Check out Jeep’s profile and follow them to unlock some of the nation’s top outdoor adventures.