Check in at jcpenney on Black Friday to help the Salvation Army

The pocket change you throw in the Salvation Army kettle on your way out of the mall is nothing in comparison to what jcpenney will be giving them on Black Friday. For each foursquare checkin at one of their stores between 4 am and 1 pm, jcpenney will donate $25 to the Salvation Army (up to $100,000).

To encourage shoppers to check in, jcpenney is offering a shopping party to the store with the most checkins on Black Friday. They’ll bring in a food truck on December 17 that will distribute free snacks and beverages to help energize shoppers on the last shopping weekend before Christmas.

You can also help by adopting an Angel — someone in need — directly from their website on Thanksgiving Day. You’ll get a list of their Christmas needs and wants to help make sure their needs are taken care of. jcpenney will donate $50 (up to $400,000) to the Salvation Army for every Angel adopted online.

This is the highest donation amount I’ve seen for any checkin based campaign. With 1,100 stores, they’ll only need to average four checkins per store to reach their goal donation, so it’s a very reachable goal. Hopefully foursquare users will step up and make it happen.