HUGO BOSS sponsors foursquare deals at some of Berlin’s hottest spots during fashion week
Tomorrow marks the beginning of Berlin Fashion Week, and HUGO BOSS is kicking it off by sponsoring foursquare specials at some of the hottest spots in town.
They’ve created a foursquare list and a Youtube video to highlight the spots, which include trendy bars, restaurants and stores. Most are offering free appetizers or discounted drinks, with a few also offering exclusive HUGO BOSS bracelets for foursquare checkins.
Each of the HUGO Hot Locations also gets highlighted on the HUGO BOSS blog.
The promotion is a unique way to capture the attention of the young, hip crowd HUGO BOSS caters to and offer them a nice incentive in return.
What do you think of the promotion?Â

The link to the HUGO BOSS blog is not set correctly.
Sorry about that! Should be fixed now.
Berlin Fashion Week is always great! Thanks to Hugo Boss for the bracelets
!