Tomorrow marks the beginning of Berlin Fashion Week, and HUGO BOSS is kicking it off by sponsoring foursquare specials at some of the hottest spots in town.
They’ve created a foursquare list and a Youtube video to highlight the spots, which include trendy bars, restaurants and stores. Most are offering free appetizers or discounted drinks, with a few also offering exclusive HUGO BOSS bracelets for foursquare checkins.
Each of the HUGO Hot Locations also gets highlighted on the HUGO BOSS blog.
The promotion is a unique way to capture the attention of the young, hip crowd HUGO BOSS caters to and offer them a nice incentive in return.
What do you think of the promotion?
#1 by darko on January 24, 2012 - 8:15 pm
The link to the HUGO BOSS blog is not set correctly.
#2 by Chris Thompson on January 24, 2012 - 8:43 pm
Sorry about that! Should be fixed now.
#3 by larena on February 1, 2012 - 2:54 am
Berlin Fashion Week is always great! Thanks to Hugo Boss for the bracelets
!