This holiday season, RadioShack is aiming to make everyday customers into Holiday Heroes by being the place to shop for great gifts. As part of the promotion, they’re anointing Holiday Heroes on foursquare with a special badge and offering a discount to anyone who unlocks it.
Starting Tuesday (11/16), you’ll be able to earn the Holiday Hero badge by following RadioShack and checking in at two Holiday Hot Spots. They include gyms (where superheroes stay fit), coffee shops (where they recharge), transit spots (where they can zoom to unknown destinations) and then you can unlock it at your local RadioShack store. You’ll be able to show the badge at RadioShack stores nationwide for a 20% discount.
This matches the 20% discount they’ve been offering for mayors since August. The mayor discount will drop to 15% during the promotion, with the 10% discount still available just for checking in.
The Holiday Hero campaign plays off superhero imagery, turning regular folks into heroes when their loved ones open gifts from RadioShack on Christmas morning. Here’s one of the spots they’ll be running that gives you a feel for the campaign:
This marks the first time a retailer has offered a badge that’s tied to a discount in their stores. These kinds of rewards tied to badges have been a focus of foursquare’s lately and offer a great incentive for users to follow the brand and unlock the badge. This badge should be a fun one to earn and redeem.
What do you think of the Holiday Hero badge?