Facebook users can vote for their favorite park online, but foursquare users vote by actually checking in there. Here’s the kicker, though: those foursquare check-ins actually count for 100 votes apiece. That puts foursquare voters at a huge advantage over their Facebook counterparts.
The reason for the big check-in bonus is to encourage people to get out and be active in their parks. In the FAQ, Coca-Cola says:
Parks offer great places for families to be active together. The America Is Your Park campaign is encouraging people like you to go to the park, be active and help your favorite win big this summer.
To make their vote count, foursquare users must link their foursquare account to the contest at LivePositively.com/parks. Voting ends July 15. The top vote-getter wins a $100,000 grant, with the 2nd place park getting $50,000 and the 3rd place park getting $25,000. A $15,000 grant will be awarded randomly to one of the 4th through 25th place vote-getters.
Surprisingly, the leaderboard isn’t dominated by big-city parks. Tiny Pratt Park in Prattville, AL is currently in the lead, followed by Jekyll Island State Park and Curry Hammock State Park.
This is the second foursquare-based promotion in which Coca-Cola has been involved lately. The other is a check-in sweepstakes from restaurant-contractor HMSHost.
What do you think of the contest?