Gap has launched their holiday Want campaign, with celebrities describing what gift they want to give the world. Foursquare co-founders Dennis Crowley and Naveen Selvadurai make an appearance in the video. Their gift? “Exploration and new experiences.”
For each “like” a video receives on Facebook, Gap will donate $1 to the charities selected by the celebrities. Crowley and Selvadurai appear in the “Anthem” video. They chose to benefit Camp Interactive, a non-profit “that empowers inner-city youth through the inspiration of the outdoors and the creative power of technology.”
There’s also a bonus hidden at the end of the video for viewers: a 30% discount on a single Gap item in stores this holiday season.
It’s not the first time Crowley and Selvadurai have supported Camp Interactive. A deal with Pepsi last December offered a donation for each foursquare checkin in New York City. Their NY Marathon runs on Sunday also benefited the charity.
The other celebrities participating in this campaign are:
- Model and co-founder of FEED Projects, Lauren Bush, supports FEED Projects;
- True Blood’s Ryan Kwanten supports City of Hope;
- Comedian, writer and star of NBC’s Community, Donald Glover supports Community Connections;
- Actress Yaya DaCosta supports Women for Women international;
- Social Media whiz Alisa Leonard supports Goods for Good;
- Style blogger Susie Bubble supports Shelter England;
- Broadway’s “Spider-Man,” Reeve Carney supports Partnership for the Homeless;
- Dancer and choreographer Benjamin Millepied supports Baryshnikov Arts Center.