London’s Fulham FC has launched a full-fledged Foursquare presence, complete with specials, in-app integration and, wait for it, a badge.
Fans will be able to unlock the badge (whose design hasn’t been released yet) by liking the team on Foursquare and checking in at their matches, beginning with the one against Stoke City on Saturday. Liking the team is also the key to receiving their check-ins and updates, providing an inside view of the team’s travel. There are also quite a few useful tips and lists.
The team has launched specials at their home stadium, Craven Cottage, including free t-shirts or discounts at the team store. There are also game-day specials at bars around the world where Fulham fans tend to gather.
Fulham’s official app even includes Foursquare features, highlighting the best spots near stadiums in the league based on results from Foursquare Explore.
What do you think of the partnership?
UPDATE (2/23): The badge is now available. The unlock text reads:
FFC is taking you home, to the place where you belong. Craven Cottage, by the River. Thanks for checking in @FulhamFC! You can now purchase our brand new Fulham & foursquare t-shirt & you might be rewarded if you wear it! http://ow.ly/hSV4o
They’re now selling a Fulham shirt featuring the Foursquare badge that makes wearers eligible for rewards: