In April, a presentation leaked showing Foursquare’s plans to add relevant advertising into the post check-in flow. Over the weekend, I got my first taste of those ads in action.
While checking in to the neighborhood pool on Saturday, Foursquare served me a coupon offering a 20% discount at Toys R Us/Babies R Us. It popped up right after my check-in alongside the usual post check-in messages.
Tapping “learn more” took me to a screen within Foursquare showing the actual offer and a scannable coupon to use at the store. It even offered a convenient “Save for Later” button that both sent the offer to my email and added it to my Foursquare notifications so I’d be able to easily find it later.
The coupon was quite relevant to me. I’ve visited Toys R Us several times before and I was checking in to a kid-friendly place at the time. Had it been more than an hour before the local store closed and the coupon expired, it’s likely I would’ve taken them up on the offer.
When we first heard about, these ads were seemingly aimed at consumer packaged goods companies looking to target customers checking in to places where their products could be purchased (these could certainly be coming later). This is a slight departure since it provides a coupon for an unrelated place, but I welcome this kind of advertising inside Foursquare. It was relevant and offered something worthwhile.
Have you seen any others? Is this a welcome form of advertising within Foursquare or an intrusion?