Foursquare reportedly in talks to integrate Groupon Now notifications
Liz Gannes at AllThingsD reports that foursquare is in talks to bring Groupon Now deals to the foursquare platform. The partnership echoes a similar one launched last week with Loopt.
Instead of the traditional Groupon deals that are offered for use over the next few months, Groupon Now deals are targeted to drive business immediately. Business owners can post them when they’re having a slow day in order to help fill tables or bring in customers. Groupon Now is currently only available in Chicago.
Loopt users see Groupon Now deals in their list of local places (much like foursquare marks specials) and can purchase them instantly through their linked Groupon account. To redeem it, they just show the code once they’ve arrived at the business. They also can opt to receive pings from Loopt to alert them when they’re near a Groupon Now deal.
It’s assumed that a partnership with foursquare would work in much the same way.
For Groupon, it brings a more targeted, local audience. Foursquare would presumably get some revenue from the deal and an increase in the number of deals available to their users.
What do you think of a potential Groupon/foursquare partnership?
After the jump: a video from Groupon explaining their Groupon Now deals.
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I would definitely welcome this partnership. I was a huge fan of Groupon when they first started, and an obviously bigger fan of foursquare. As it stands now, foursquare would be able to tap in to some of those businesses that for one reason or another, are hesitant to use foursquare to run specials but are game enough to use Groupon Now to promote their business. Seems like a WIN-WIN-WIN-WIN for foursquare, Groupon, the local business and the consumer. Hope this deal happens.
Foursquare could run their own deal site, own their own brand, keep the subscribers on their site, own the emails collected, keep the residual revenue associated with those subscribers and all the subsequent revenue that comes with it. Why would they migrate their audience base to Groupon? Go get deals from Reachlocal or Tippr and start your own deal business which you own. Thats what facebook did.
This would be awesome. Would it include Groupon’s international companies operating under different names such as http://disdus.com?
[...] and for some early users that drove adoption. Now companies like Foursquare, SCVNGR and Gowalla are turning to deals to get you to check in. Certainly better than earning a mayorship or points, but if the number of unclaimed coupons that [...]