Foursquare and the NFL have partnered to offer a series of three new badges on Super Bowl Sunday in what’s likely to be foursquare’s highest profile promotion to date.
On Sunday, each foursquare user will see a special “Super Bowl Sunday” venue in the Trending Now section of their foursquare app. Checking in to this venue and shouting about which team they support will unlock either the Steelers or Packers badge.
The third badge is reserved especially for foursquare users who check in at Super Bowl XLV in Dallas. Unlocking any of the badges entitles users to a discount code good for 20% off select merchandise at NFLShop.com. This marks the first time foursquare has incorporated unique discount codes into the unlock message.
These badges are sure to be popular among foursquare users. They’ll likely break the record for single day partner badge unlocks which was set just yesterday by the PA Groundhog Day badge.
As a Bengals fan, I won’t be caught dead with a Steelers badge on my profile, but I’ll be happy to support the Packers in their quest for the Vince Lombardi trophy!