Foursquare and the Olympics have partnered to offer a special badge and encourage users to Get Fit by Olympic Day (hmmm, where have I heard that before?). Badgeholders can enter a sweepstakes to win a trip to the games in London.
Users who follow the Olympics and check in at two sports-related venues between now and Olympic Day (June 23) will unlock the badge. The unlock text reads:
In addition to staying healthy and active, you’ve just unlocked the Olympic Day badge! Clearly you’re well on your way to achieving your fitness goals, now go reward yourself with a fresh fruit smoothie. […] Sport belongs to everyone!
The Olympics have left tips at venues from past Olympic games and other places where people work out to help fitness. There will soon be tips about the places where Olympic athletes train, too.
“Our integration with foursquare and the ability to leave location-based tips from the athletes is one more way to serve highly engaged fans of the Olympic Games and to integrate social media directly into the Olympic fan experience,” said Alex Huot, head of social media for the International Olympic Committee. “We wanted to do something fun and thank our fans who make an effort to stay fit by offering them a chance to win a trip to the Olympics.”
Olympic Day is celebrated on June 23 each year by more than 160 countries around the world “by promoting fitness and overall well-being regardless of age, gender or athletic ability.” It first began in 1948.
This is the second badge for the Olympics, and the 2012 games haven’t even begun yet. The first marks the 2012 Olympic Torch Relay.
What do you think of the badge?