When you see a new band — or reconnect with an old one — Foursquare is now awarding bonus points, making it obvious for the first time that they’re tracking the bands you see. It’s a neat little feature that has implications for the bigger Foursquare picture.
In and of itself, the feature is just a fun way to gain a few additional points, but now that Foursquare is tracking the bands you see, it moves them one step closer to making their Explore recommendations even more relevant based on event data.
Right now Foursquare’s Explore recommendations are based solely on the places you, your friends and other Foursquare users like you have been. Band tracking hints at a future where Explore can factor in the bands you’ve seen, possibly recommending a place it normally wouldn’t just because a band you’ve liked in the past is playing there.
The same idea could theoretically be extended to bands similar to ones you’ve enjoyed in the past or to movies like ones you’ve seen before. With that kind of personalized information, Foursquare’s recommendations become even more relevant than they already are.
What do you think of the new points? Do you think this data could help Foursquare further personalize their recommendations?
/Thanks to Michael Bielec for the tip!