Foursquare launches two big media partnerships: Showtime and Metromix

Foursquare has launched two more partnerships with large media companies: Showtime and Metromix.

Showtime’s partnership is in support of their new show The Real L Word, set to premiere June 20th. TRLW is a reality show spin-off of Showtime’s popular series The L Word. It follows six lesbians through their daily lives in Los Angeles.

The partnership includes branded tips added by the cast to more than 100 venues, mostly in Southern California. The venues represent a variety of restaurants, clubs and other hangouts that are favorites of the cast such as Beso (“My favorite “sexy” restaurant”) and Kings Road Cafe (“Their coffee should be permanently pumped into your veins”). Users who follow the show’s Foursquare profile will receive popups when they check in at or near venues marked with tips.

Users who follow the profile also have the opportunity to earn the Club L badge for checking in at an unspecified number of marked venues.

Metromix, a network of local entertainment sites, offers tips on venues throughout their 60 markets. The tips supplement the reviews normally found on the Metromix network of sites, and range from coffee houses to restaurants and bars. The tips include a lot of recommendations for menu items, like this one at Takashi in New York:

If you’re a true carnivore, try some of the raw selections. You can’t get much fresher than the Yooke (steak tartare topped with a quail egg).

Metromix and Showtime join an ever-growing roster of media clients, including HBO, the History Channel, the New York Times and the Wall Street Journal.