Foursquare this morning launched a new app aimed specifically at business managers. It makes it easy for them to post updates, activate specials and learn who their customers are.
The Foursquare for Business (iPhone; Android) app marks the first time Foursquare has created an app outside their official check-in apps. It’s designed to offer busy managers a way to keep up with Foursquare without being tied to a computer in an office or back room.
Managers are encouraged to post local updates to Foursquare from within the app, including photos that can be added from their phone’s camera. The updates can be posted to Facebook and Twitter. (See ten great examples of local updates).
The activity tab shows recent visitors and their tips along with updates the business has previously posted. Tapping through to one of the visitor’s profiles shows their photo and the number of times they’ve been there, along with any tips or public photos they’ve added. A separate analytics tab shows the top recent visitors (along with a total number of check-ins and likes).
Under specials, managers can activate and deactivate specials (for now the specials must still be created on a computer). This should make it easier for managers to activate specials designed to drive business at slow times. A restaurant manager, for example, could see that they have a number of empty tables and immediately turn on a 20% off Foursquare special to try to drive traffic in the door.
Foursquare for Business is designed solely for local managers to update just a few locations (they can switch between them using a button in the top left). Updating an entire chain must still be done on a computer, which is probably where it should stay since those updates typically come from a corporate marketing department.
What do you think of the new app? Will this be helpful for business managers?