foursquare’s Foursquare’s irreverent days of insisting their name be written all in lowercase. The service’s Brand Book has been updated to reflect Foursquare’s new-found preference for a capitalized F — but insists that it should never be written as “FourSquare.” Ever.
The new guidelines (dated September 26; though they still bear a 2011 copyright date) read:
Foursquare should always be capitalized apart from in our logo…
That page (in a version dated October 2011) previously read:
Keep ‘foursquare’ in all lowercase letters. Foursquare should only be capitalized when at the beginning of a sentence…
Both versions, of course, include Foursquare’s longstanding strict admonishment against the “camel case” style of writing their name:
…and should never ever be listed as ‘FourSquare’. Ever.
It seems most journalists and others have always capitalized the F, so most people will never notice the change. It will only be a big deal for those of us who’ve followed Foursquare since the beginning and have come to love their (now mostly suppressed) irreverent side. And for those of us who’ve written almost 1,500 posts about Foursquare with a lowercase f, it’s going to take a lot of getting used to.
What do you think of the change?