For a service that only had 500,000 users in March of this year, reaching 5 million is a huge accomplishment only 9 months later. That’s where foursquare finds themselves tonight, having officially just crossed that milestone number.
At today’s LeWeb conference, co-founder Dennis Crowley announced that the service is seeing 2 million checkins and 25,000 user signups each day. It’s a sign foursquare is finally starting to catch on with more mainstream users, as they see the advantages of sharing their location and unlocking the tips, badges and rewards their cities have to offer.
Foursquare is poised to reach even greater heights over the next few weeks, with new features nearing release. A new version of their iPhone app is currently in beta testing, hot on the heels of the release of an updated Android app. Both are based off version 2 of the API, which promises a host of new features, including speed improvements and new ways of displaying tips and working with specials. It’s set for release shortly, as well. New features like photo uploads and checkin comments also appear to be set for release in the next few weeks. In the longer term, they hope to revamp the gaming features to make the application more engaging.
The constant innovation has kept foursquare’s growth going strong, despite the obvious threat of Facebook Places. It’s clear the founders have a long-term vision to make our checkins more useful to us and the businesses we frequent. Hopefully they’ll be able to add talent and features fast enough to keep Facebook nipping at their heels.