It’s been just under five months since foursquare launched their lists feature. In that time, half a million lists have been created, according to foursquare UX designer Pierre Valade. That’s a rate of more than two lists every minute.
Foursquare’s lists are incredibly versatile, offering a combination of venues, tips and photos with a slick map integration. Originally they could only be created on the website, but came to the iPhone app in September and other mobile apps after that. Mobile integration made them even easier to use by offering a way to catalog venues on the go. They received renewed focus with the November website update, getting their own page focused solely on discovering nearby lists.
The initial use case focused on creating lists of the best bars in a city or places for tourists to visit, but users quickly took the concept and ran with it, creating all sorts of unique lists. They’ve been used to catalog the history of foursquare (it’s even linked from the foursquare about page), the lives of rappers like Tupac Shakur and Jay-Z, and the best places to photograph in New York or Cincinnati.
The numbers show that foursquare is on to something with lists. Unlike check-ins, lists aren’t core to the foursquare experience, so it takes a bit of effort for users to understand and create them. With more than 500,000 created, it’s clear that foursquare has created a product that’s easy to use and helpful to users.
If you’re looking to create a list, see our tips on creating lists that get noticed. Share your favorite lists in the comments.