Just a few weeks ago, Foursquare opened up their desktop search interface so that anyone could use it, whether they had a Foursquare account or not. At the time we predicted the mobile apps would soon be the same way. That rollout starts today with the launch of a new version of the BlackBerry app.
Foursquare’s 2.5 billion check-ins give them a unique insight into the places people actually visit, making their recommendations some of the best in the industry. BlackBerry users now have access to those recommendations just by downloading the app. There’s no longer the big hurdle of signing up for an account before knowing exactly what you’re getting.
Without an account, users get most of the power of Foursquare’s recommendations, with data covering the venues that are popular in the area based on the places experts go, the time of day and the day of week. Once they’ve gotten a taste of Explore, it’s easy to sign up for an account and get the full power of personalization that tweaks the results for places you’re more likely to enjoy.
The new feature was created by Foursquare’s BlackBerry team during one of their recent internal hack days. It’s available today.
What do you think of feature? Will it make new users more likely to give Foursquare a try?