The badge can be unlocked by liking MTV checking in to music venues. The unlock text reads:
You just entered to win a trip for 2 to the 2012 MTV VMAs, Sept. 6th at 8/7c! Play your cards right and One Direction might breathe on you.
The Moonman is the official mascot of MTV and the VMAs and has graced each of the three badges, which began in 2010. That year MTV picked a lucky foursquare who checked in at the red carpet event to receive tickets to the show.
What do you think of the badge?