The Wall Street Journal today joins the ranks of the History Channel and the New York Times by becoming a Foursquare partner. They will be providing branded tips from their Lunch Box restaurant review column.
Along with the tips comes a set of three New York-centric badges:
|The Banker for three checkins in the financial district|
|The Urban Adventurer for checking in to each of NY’s five boroughs|
|The Lunch Box for two checkins at WSJ-reviewed restaurants|
These branded tips and badges are one more piece in Foursquare’s arsenal of advertising opportunities. They’ve clearly considered monetization from a very early stage and their partners they’ve chosen to work with show that it’s the right path to be on.