Empire Avenue, the social networking popularity contest, will soon let you connect your foursquare account to help increase your “worth.”
The site is a virtual stock market where you can purchase shares in other members (About Foursquare has a profile, for instance) using their proprietary virtual currency called “eaves.” Your overall worth is determined by a combination of the shares that have been purchased in you by others and your activity on social networks like Facebook, Twitter, LinkedIn and now foursquare.
It’s unclear how your foursquare activity will be measured. Hopefully it will be similar to the way Klout integrates foursquare, in which your tips and “dones” determine how influential you are. Ranking users based on the number of checkins or badges would do little to determine how influential they are on the service.
To link your foursquare account, you’ll need to add it under your Empire Avenue connections tab.
As part of the announcement, Empire Avenue also said they’ve secured $1.2 million in funding led by Crosslink Capital. In the release, they say:
“Rather than buying a fancy zeppelin or, say, a tank full of diamond-clad singing sharks, Empire Avenue will use the investment to grow its team and further expand its platform, which is already generating strong revenue thanks to sales of virtualÂ goods, currency and partnerships forÂ branded virtual items and Achievements.
The site certainly has lots of fans and their model for selling virtual goods seems to be working, so it should be interesting to see how they grow.
UPDATE (9:41 am): Foursquare is now active and can be added from your connections tab. Empire Avenue warns that it won’t begin affecting your score until sometime around August 26. When you connect your account, you’ll unlock the Squarely foursquare achievement and 1,000e.
Are you a fan of Empire Avenue? How should they measure your worth on foursquare?