There could also be rewards. CNN says:
Eating healthy, local, farm-fresh foods should be fun and rewarding. In addition to being thanked by your body, show the CNN â€œHealthy Eaterâ€ badge to participating farmers markets and you may receive a discount or gift with your purchase.
They say there are 10,651 venues around the globe where you can potentially unlock the badge. You must be following CNN.
“We’ve seen time and time again how foursquare can be used to drive people to action, and CNN’s campaign is a perfect example of how brands can use the platform to promote good behavior, such as healthy eating” said Dennis Crowley, CEO and Co-founder of Foursquare. “We’re very excited that CNN is using Foursquare to make it easier for viewers to find locally grown food, and working with managers of farmer markets to arrange discounts through our Specials platform.”
This is a great step in foursquare’s drive to use “digital candy” to encourage healthy behavior. Look for more incentives like this in the near future.
/Thanks to @dzoid11 for the tip!