If you’re like me and hate homes being added as venues on foursquare, you’ll probably want to just skip this post. You’ve been warned.
McCormick seasonings launched a new foursquare-based campaign today, Grill Mayor. To promote their Grill Mates line of seasoning, foursquare users are encouraged to check in to their backyard grills to earn badges and possibly a chance to become the “real honorary mayor” of Hunt Valley, MD, the home of McCormick.
To join the contest, you’ll need to add your grill as a foursquare venue through the Grill Mayor site. Once you do, each checkin will earn you points toward becoming the honorary mayor of Hunt Valley for a day. The honor includes a golden spatula, a year’s supply of Grill Mates seasonings and steaks, and a grilling toolkit that includes a monogramed steak brand. The contestant with the most points at the end of the contest wins.
Along the way, you can earn a variety of unique badges that will appear on your profile on the Grill Mayor site. The Rare Badge, for instance, will unlock when you check in to your grill at exactly 5:32 pm, while the Homerun Badge will only unlock if you check in to your grill after checking in to a baseball stadium. They’ve come up with several fun combinations that use your other foursquare checkins to determine your grilling badges.
Foursquare purists will say that adding potentially thousands of grills to foursquare’s database will do nothing but contribute to venue spam (I tend to agree). Luckily the grills are categorized as homes, so they’ll only appear for you without cluttering the nearby venues list for other users. Your friends will need to search for your grill the first time they want to check in.
Despite the venue spam it’s creating, this does look like a fun little promotion. In fact, I’m looking forward to throwing some chicken on the grill tonight with some of their Mojito Lime marinade to make my first real checkin.
What do you think of their unique badges?
After the jump: a video from McCormick explaining the contest.