Business owners can now opt to have their Twitter handles shown any time a Foursquare user tweets a check-in at their business.
It’s one more way for businesses to stay connected to their customers. Many business managers are very highly connected to their company’s Twitter account, but probably aren’t as connected with their Foursquare account. This makes sure that they see those check-ins that are shared on Twitter.
For single-venue businesses that are already linked to Twitter, the feature is now turned on automatically. For multi-venue chains, it can be activated from foursquare.com/tools.
This has long been a request from business owners. Foursquare turned down requests for it when their support was still run through GetSatisfaction due to the fact it could quickly overwhelm the Twitter streams for popular businesses. Some businesses found creative ways around it by including their Twitter handle in their venue name.
Business owners: will you activate the feature?