Lipton Brisk and Hess partner for a foursquare special and some very unique tips
If you visit your local Hess station, you can now get a Brisk Iced Tea and Frito Lay Combo for $1.99 just by checking in on foursquare. You’ll also be entered into a sweepstakes to win free gas and Brisk for a year. The deal has been added to select Hess stations, which are located up and down the East Coast of the US.
Brisk has also brought a unique set of tips to foursquare. They point out places mentioned in rap lyrics — both popular and obscure — like this one at Osborn High School in Detroit:
“At Osborn handing out some flyers, he was doin some talent shows” – Eminem “Yellow Brick Road” Sourced from rapgenius.com.
All the tips have been derived from the Rap Map at rapgenius.com. Highlighting rap venues is certainly a unique use of foursquare’s location-based platform, although I’m not sure what relevance it has to the Brisk brand.
What do you think of the Brisk/Hess deal? Do you get the connection between rap lyrics and iced tea drinks?
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lol. I love rapgenius.com.
Makes you think that you actually know what/where some rapper’s are talking about. I wonder if Lipton plans to extend the deal out to some West Coast places like am/pm and such.
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Ice-T is a rap artist.