Some companies just get social media. When two of those companies collide, it can create some fun and interesting social media moments. And when they involve a foursquare check-in, we like to highlight them.
Last night we ran across this fun exchange between Adam Kmiec, Head of Digital & Social at the Campbell’s Soup Company (he previously pioneered Walgreens‘ foursquare efforts), and the BMW USA social media team.
. @bmwusa any interest in trading a 135 for a palette of soup?
— Adam Kmiec (@adamkmiec) September 7, 2012
— BMW USA (@BMWUSA) September 10, 2012
That tweet included a link to a foursquare check-in at Campbell’s Camden, NJ headquarters, showing this photo of a 135 in front of the building.
. @bmwusa I’m partial to Chicken Noodle, but it’s your call for flavor. Thanks.
— Adam Kmiec (@adamkmiec) September 11, 2012
It remains to be seen just how serious BMW is about their soup.
What would you be willing to trade for a 135? Have you seen any other exchanges handled this way?