The Magazine

BMW trading cars for soup?

1

on September 11th, 2012

Some companies just get social media. When two of those companies collide, it can create some fun and interesting social media moments. And when they involve a foursquare check-in, we like to highlight them.

Last night we ran across this fun exchange between Adam Kmiec, Head of Digital & Social at the Campbell’s Soup Company (he previously pioneered Walgreens‘ foursquare efforts), and the BMW USA social media team.

That tweet included a link to a foursquare check-in at Campbell’s Camden, NJ headquarters, showing this photo of a 135 in front of the building.

It remains to be seen just how serious BMW is about their soup.

What would you be willing to trade for a 135? Have you seen any other exchanges handled this way?

  • Tom C.

    Hope that BMW has a top of the line security system if you’re parking it in Camden

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