A new Foursquare button now appears on Instagram’s location pages which takes users to the relevant venue page within the Foursquare app, or to the mobile version of Foursquare’s website when the app isn’t installed. It makes an easy way for Instagram users to learn more about the location including ratings, hours, menus and more photos.
It’s an interesting move since it takes users out of the Instagram app completely, a rare feat among mobile apps. Other than taking users to the maps app, developers are typically wary of sending users away from their own app to an unrelated one (although Foursquare does allow this for its connected apps platform).
Coincidentally, the update hit on the same day that Instagram parent-company Facebook added Foursquare to its developer showcase. The page highlights Foursquare’s use of mention tagging and the sign up with Facebook option.
Other updates in Instagram include a new filter (Willow), an improved camera interface, and tweaks to the filtering screens. Filtered photos are now also saved to a separate “Instagram” album instead of the camera roll.