Coke machines throughout Sydney will soon be dispensing more than Cokes â€” and they’ll be getting a little help from a special fairy. This September the Coke Machine Fairy will be checking in at special Coke machines and awarding a prize to the first user to find a special bottle.
Users who friend the Coke Machine Fairy will get notifications when she checks in at a machine that’s been loaded with a special bottle. The first person to get to the machine, press the marked button and retrieve the bottle then needs to shout on foursquare that they’ve retrieved the bottle. The Fairy will arrive to award their prize.
There are 10 prizes available through the promotion, including gift certificates, concert tickets, flight vouchers, chauffeur services, a helicopter ride and a private movie screening.
They’ve added Coke machines around the city as foursquare venues, complete with their own special so you’ll know which ones will be participating.
This sounds like a fun promotion reminiscent of the Barbie and Jimmy Choo chases that have recently been run using foursquare. Apparently Australian fairies are a little larger than those in the US, though, since Coke here was able to get one inside the machine:
/Thanks to Joel Baldwin for the tip!