10 tourism groups promoting their regions through foursquare
Tourism groups are a natural fit for foursquare; so much of what they do is already location based. There are many local groups providing tips on foursquare through regular user accounts. By adding them as a friend, you’ll get local tips and recommendations whenever you’re in their area.
It’s a great way for these groups to promote tourism in their regions. If I’m planning a trip somewhere with a local tourism group on foursquare, I often visit their profile first to get some ideas of places I should visit while I’m in town.
Here are 10 groups that are currently doing a great job providing tips to promote their regions on foursquare. You’ll find the list is a mix of small towns, big cities and even entire states.
| Group | Tips | Friends |
|---|---|---|
| Visit Lorain County (OH) | 104 | 65 |
| Explore the Bruce (Bruce County, ON) | 38 | 227 |
| Turismo Madrid (Madrid, Spain) | 27 | 195 |
| Kissimmee - the Heart of Florida | 27 | 293 |
| Visit Jax (Jacksonville, FL) | 23 | 218 |
| VisitPhilly (Philadelphia, PA) | 23 | 329 |
| Visit San Diego (CA) | 18 | 214 |
| Positively Cleveland (OH) | 8 | 590 |
| Discover LA (Los Angeles) | 7 | 498 |
| Visit Indiana | 5 | 363 |
To see their tips, you’ll need to change your foursquare location to their city (or a city in their area) by clicking your location on the right of the blue bar at the top of each foursquare page.
In addition to these groups who are using just regular accounts, a few groups like Explore Chicago, VisitPA, and VisitBucksPA have branded profiles where they’re doing essentially the same thing. The branded profiles are set up by foursquare and allow users to “follow” their profile instead of “friending” them.
Which groups do you think are doing the best job on foursquare? What other types of organizations could benefit from posting tips?
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Very cool list! RT @Amy_Brock 10 Tourism groups appealing to their visitors on Foursquare: http://bit.ly/c6kEjt
RT @AboutFoursquare 10 #Tourism groups appealing to their visitors on #Foursquare: http://bit.ly/c6kEjt (via @Amy_Brock)
10 destinos turisticos que usan Foursquare para consejos y datos http://bit.ly/aL0FWO
What location should I set my profile to so that I can see the tips that Visit Indiana has posted? I’ve tried a few cities and haven’t had any luck finding one.
Also, I’ve read about the costs for VisitPA’s Foursquare campaign, but I haven’t seen figures for the others you mentioned. Any idea what the starting rate is for a branded profile?
I’m not sure. I found a few in Indianapolis a few days ago, but they’re not showing up today.
As for cost, I really couldn’t tell you. I know some of the groups are very low budget, so I would presume that they branded profiles start at a very low cost.
Every CVB should be doing this – 10 tourism groups promoting their regions through foursquare http://bit.ly/bU7Jnz
Chris, thanks so much for including VisitIndiana in your post. We’re actually working on many more tips offline right now and plan to start adding more VERY soon.
We’re actually working with Foursquare right now to get ourselves a branded page as well. Stay tuned to our Foursquare account and to VisitIndiana.com because we’re giving away a one-night stay at the Conrad Indianapolis (VERY nice hotel in downtown Indy) to one lucky person who checks in at our Visit Indiana State Fair Booth at the 2010 Indiana State Fair (Aug 6-22) and we’re working on a promotion for this fall as well where we’ll provide exclusive discounts to our Foursquare Friends if they check in at specific places in Indiana.
Alyssa, right now, type in “Warsaw, IN”, and “Perkinsville, IN” to see a few of our tips.
Thanks again for posting about this and Chris, I’d love to send you more details about our two foursquare promotions if you’d like to post about them – shoot me an email if you’re interested.
- Jeremy from Visit Indiana
Thanks for pointing out a few locations, Jeremy! I’d love to connect with you guys and hear your experiences, if you’re open to that. Are you on Twitter? I am following @VisitIndiana, but assumed you probably had your own profile as well.
@AlissaSheley
Thanks Alissa, that’s right, our official account is @VisitIndiana. My personal account is @JeremyAWilliams if you’re interested in talking with me/us. send me a DM and we can talk.
Small world… I just realized I’m already following you. : )
I’ll DM soon!
Hey Jeremy,
Out of curiosity, does it cost to get a branded foursquare page or is by qualifying for the upgrade? it is basically a template with a header isn’t it with the option of having your own badges made also?
Hey Gem, Badges cost money. I talked to folks at VisitPA about their badges before we launched our branded page. I don’t know how much they are and I get the impression that Foursquare doesn’t really want brands to focus on custom badges either.
Our Branded page was free, I actually requested ownership of our office and was contacted by an employee to let us know everything was up and running. Then I emailed him back and asked about becoming a branded page. I think Foursquare is working on a more automated way to apply for a branded page, but for now, its very manual, but very easy to do.
You get a custom header (that you have to design) and custom copy on the right-hand side. Your “friends” also become “followers”.
Check it out! @VisitIndiana was called out in this @AboutFoursquare post about tourism offices utilizing @Foursquare! http://ht.ly/2f6Go
Check it out! @VisitIndiana was called out in this @AboutFoursquare post about tourism offices utilizing @Foursquare! http://ht.ly/2f6FF
Thanks to About Foursquare for the great post – and for mentioning @VisitIndiana! http://fb.me/CYmHeGc8
10 tourism groups promoting their regions through foursquare http://shar.es/mP7GE
Hello all,
I am the social marketing force behind Ontario’s top Vacation destination: Bruce County with our marketing brand ” Explore the Bruce”. If you have any questions feel free to ask and if you come up to the area, don’t forget to check in!
Hi Gem,
Bruce County looks very interesting, I assume from your comment, you’re the only person involved in your marketing, If so, kudos!
- Max
Hey Max,
Well, I actually get some help here and there for things like Twitter and from our community on facebook. It is part of our social marketing strategy to get our communities to work for us, so it almost becomes an extended team with the people that love our brand. I do feel like a 8 armed man sometimes as the internet has a lot of variables to constantly consider when marketing online with so many choices of technology.
10 tourism groups promoting their regions through foursquare http://bit.ly/dwdWdb (way to go, @geminimarketing!)
[...] 10 usuarios citados por el blog About Foursquare [...]
Según aboutfoursquare.com somos uno de los 10 destinos turÃsticos que mejor utiliza esta red http://ow.ly/2fxFJ
Don’t forget about Kerry from the Memphis CVB. She’s posted about 150 tips and has nearly 300 friends.
http://foursquare.com/user/ilovememphis
RT @aboutfoursquare: 10 tourism groups promoting their regions through foursquare http://bit.ly/dwdWdb #the5
RT @aboutfoursquare: 10 tourism groups promoting their regions through foursquare http://bit.ly/dwdWdb thx @shersteve for pointing it out.
10 tourism groups promoting their regions through foursquare http://ping.fm/JWa4X
[...] here to read the blog post from About Foursquare. Click here to view Visit Lorain County’s tips or add them as a Foursquare [...]
Excited that @visitloraincnty was named in this Foursquare blog about tourism groups: http://bit.ly/bcGoNW Thanks @JamesRyanJ #foursquare
I’ll try to do the same with promoting my country, as it is really worth visiting.
For start, I’ve made this blog, http://www.romaniaphotos.ro/, where I have put some pictures from the beautiful places I’ve visited.
Atlanta has tips too!
http://foursquare.com/user/visitatlantaga
To help answer Gem’s question, we recently applied for a branded page for Visit Tuscany (it’s now up and running at http://foursquare.com/visittuscany) and it was free. We were warned that the application process might take some time so we were pleasantly surprised when it was actually easy and fast. In a recent conference I heard in Rome, Naveen (co-founder) said that they are soon going to be opening up the approval process and basically automating it so it will be faster soon.
I am trying to figure out if Tuscany is the first Italian region on foursquare – I think we are!
Where do I apply for this branded page Alexandra? I tried to contact Foursquare and got someone pitching me on what budget I had without giving me any options for getting in line for the fantastic brand layout. Anyone?
Hi Gem, sorry for the delayed response. We contacted foursquare and told them we wanted a branded page. Did you try responding to the person just saying that you wanted a free brand page?
I will give it a shot again today. I am getting so many people joining our group and know that this branded page will tip the scale and may increase the use of foursquare in my DMO’s area. Thanks for replying!
[...] condivisione di spazi fisici e digitali sono intrinsicamente legati al turismo. E infatti ecco che AboutFoursquare nomina quest’estate TurismoMadrid come uno dei 10 migliori enti che utilizzano il famoso [...]