Foursquare CEO Dennis Crowley may not have called Facebook Places “boring,” but the word couldn’t have been far from his mind as he considered the items on his company’s roadmap and compared them to Facebook’s meager initial offering. Over the past few days, Crowley has been more vocal than normal about the future of foursquare — perhaps as a way to reassure users that the company isn’t going anywhere despite the launch of Facebook Places.
We’ve pieced together Crowley’s public comments to come up with a list of ten things that are coming to foursquare both in the very near future and farther down the road. Foursquare could, of course, change their roadmap at any moment, but here’s our speculation of what you can expect in the coming weeks and months.
Very near term
- iPhone App 2.0: The foursquare iPhone app will be jumping to version 2.0 sometime this week or next. It is currently in beta testing. Preliminary indications are that this version will include two major changes, but foursquare is “thinking of 2.0 more [as] the platform / infrastructure on which we can start quickly launching features again,” Crowley told Business Insider.
- Improved tips and to-dos: The tips and todos are the main focus of the 2.0 release; they’ve undergone a major rework. We expect to see tips and todos made more prominent in the application, rather than tucked away under the third tab of the venue screen. This is likely the first step towards incorporating tips and to-dos into the Points 2.0 system (below).
- New authentication system: The updated app will tighten up the authentication system so that passwords are no longer sent in clear text. This plugs a potential security hole that came to light over the weekend.
- Facebook Places integration: Foursquare will clearly be integrating Facebook Places in some fashion in the next few weeks. Pushing foursquare checkins, badges and mayorships to the Facebook Places feed is an obvious first step. Pulling in your friends’ checkin data from Facebook Places could also be a possibility.
- Mobile-friendly website: A mobile-optimized version of the website looks to be in the pipeline as a part of the Facebook Places integration. Click on a Gowalla checkin in Facebook Places on the iPhone right now and you’ll be taken to the full Gowalla website, which isn’t very mobile-friendly. Foursquare is hoping to present a better face to mobile users who click through to their site.
- Photos: Gowalla users have been able to post photos along with their checkins for some time. It’s been one of foursquare’s most requested features, so they’ve pledged to implement them in the near future. You’ll be able to upload a photo to show off your favorite dish or something other users shouldn’t miss while they’re at the venue.
- How close you are to being mayor: The foursquare website makes it impossible to tell how many more checkins you need before you’ll become the mayor of a location. That’s why a host of third-party apps have popped up to make it easier to understand. In a recent Behind the Shell video with Carson Daly, CEO Dennis Crowley promised to make this a part of foursquare.
- Points 2.0: Crowley has mentioned Points 2.0 before, but he’s been very coy about what it will actually entail. It will be a total redesign of the “gameplay” experience that keeps users checking in. We expect it to be more about getting out, exploring your city and doing things that you normally wouldn’t do than the current points system which focuses mainly on checkins.
- Updates to Blackberry and Android apps: Foursquare’s Android and Blackberry apps tend to get features a few months behind the iPhone app, so look for these to be updated soon to include the tips/to-do updates and authentication changes included in v2.0 of the iPhone app.
- Rewarding more than the mayor: As more users join foursquare it becomes increasingly hard to gain mayorships. Businesses have asked for a way to reward more than just a single customer. “It’s about rewarding the best customers at a particular place. Maybe there’s a title that you shoot for and then there’s a whole crew underneath that,” said Crowley at the Mashable Media Summit in June. Expect foursquare to implement some sort of tiered system similar to Gowalla’s venue leaderboards.
- Better friend communication: On foursquare you’re able to “shout” something to your friends, but that’s where the communication ends. Foursquare will be adding better communication tools to the apps. Whether they come in the form of Gowalla-style comments, leaving private messages for friends at venues or direct user-to-user communication remains to be seen.
- Recommendation engine: Crowley’s ultimate goal is to turn foursquare into a recommendation engine that will be able to give you suggestions for places to go and things to do. Making tips more prominent in the apps will help them collect more information about your likes and dislikes, eventually giving them more data from which to work. As he told the Telegraph:
Near term
Long term
“In the future, I want Foursquare to be able to tell people where to go wherever they are in the world, based on their previous visiting habits, likes and dislikes and the time of day…We want to be able to push venue suggestions to you. That’s what I am pushing towards as we develop Foursquare’s tools and how we use our data,” he explained.
In addition to new features, foursquare will also keep rolling out new badges, both sponsored and unsponsored. There will also be new specials both from national chains and small mom and pop businesses as well as new tools to help brands manage their foursquare presence. We may even see swarm specials — a la GroupTabs — where deals are only available after a certain number of people have checked in to the venue.
As you can see, foursquare has lots of plans to keep innovating in the location space. Now that their “summer of scaling” is behind them, expect to see new features rolling out on a regular basis.
Which features are you looking most forward to? Are there any not on this list that you’d like to see?
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#1 by ack154 on August 25, 2010 - 9:25 am
Two words…
Sub.
Venues.
OK, one word, whatever.
#2 by Chris Thompson on August 25, 2010 - 9:39 am
I think that’s still on the roadmap too, along with private venues. They’re just old-ish news and didn’t make my top 10.
#3 by Spam on August 25, 2010 - 9:55 am
And in the same vein, some way to better handle wide-area venues, like cities and neighborhoods and such.
#4 by Chris (FoursquareHelp) on August 25, 2010 - 10:00 am
Amen… I’ve been requesting this for a while now. It would immensely help with cleaning up venue clutter.
#5 by Eric Nagel on August 25, 2010 - 9:28 am
Being able to comment on check-ins will be nice.
How about being able to use your check-in and vote for a friend as mayor, other than yourself?
#6 by Dwayne Kilbourne on August 25, 2010 - 10:06 am
That is a great idea too, Eric! I also wondered from time to time if 4sq will enable checkin comments and similar functionality! Your guess is as good as mine!
#7 by ack154 on August 25, 2010 - 1:47 pm
I’m not sure I understand the “comment on check-in” … is that not what a Shout is for?
#8 by Chris Thompson on August 25, 2010 - 2:04 pm
Right now with foursquare, if you click on the link in a tweeted checkin you go to the venue page. With Gowalla it takes you to a checkin page, showing when the user checked in, where, any photos they left, etc. You can also leave a comment about that checkin. Just adds one more level on the social scale.
#9 by StreetMeatSteve on August 25, 2010 - 9:29 am
I’m with ack.
I don’t care about any of those if Venues don’t get figured out.
#10 by Zachary Adam Cohen on August 25, 2010 - 9:30 am
Now im darned impressed. Can I curse here?
Im WaAAY fucking impressed now.
#11 by Geoff on August 25, 2010 - 9:55 am
As for photos, the webOS foursquare app has allowed photo uploads during checkins and shouts (and to attach photos to specific venues without checking in) since before v1.0 and v1.5 brought the ability to do all of that with videos.
Just one of the many webOS-exclusive features I baked into the app.
#12 by Chris Thompson on August 25, 2010 - 9:59 am
I should mention that as soon as any new feature is available in the API, it will be added to the WebOS app. That goes without saying
#13 by Geoff on August 25, 2010 - 10:20 am
Haha, this is very true. I try to be diligent. Hey, I use the app every day too! So, it’s sort of for selfish reasons, but who cares! You guys get new features ASAP!
BTW, already testing HTTPS authentication in the app; should release this week.
#14 by Dwayne Kilbourne on August 25, 2010 - 10:08 am
Geoff… by the way, you and your team have done a fantastic job with the Foursquare WebOS app… keep up the awesome work!
#15 by Geoff on August 25, 2010 - 10:21 am
Thanks! It’s a labor of love and obsession.
#16 by Lynne d Johnson on August 25, 2010 - 3:50 pm
I think the app PicPlz enables photos upload to Foursquare checkin
#17 by Dwayne Kilbourne on August 25, 2010 - 10:04 am
I am anxious to see Foursquare take things to the next level by adding some of these features (and by improving others) that you mention above. In particular, I really want to know when I am about to get ousted as mayor or how close I am to gaining the title of mayor for a specific venue, and, as I mentioned on my blog post from July 29, 2010 ( http://dwaynekilbourne.com/2010/07/29/foursquare-forgot/ ), I want to see better notification and shout features and functionality!
#18 by Chris (FoursquareHelp) on August 25, 2010 - 10:22 am
I had never thought of this… but it would be great to get a notification when you are about to be ousted so you can defend your title.
#19 by Geoff on August 25, 2010 - 10:31 am
I actually asked Naveen about doing this in the webOS app and he advised me against it saying that it would encourage cheating. If you’re at home and a you get a notification that you’re about to be ousted, what’s to stop you from checking in right then without going there? Their anti-cheating measures aren’t that robust. And you could always use the mobile website to do it if the app won’t.
#20 by Dwayne Kilbourne on August 25, 2010 - 11:22 am
I know that cheating might be encouraged – there is one foursquare user in my circle of social friends that seems to be driving around and checking all day (I mean… who checks into the car wash at midnight? etc.) – I guess a happy medium for me might then be getting a text message when I am ousted… although that may already be possible… I haven’t put my mobile number on my profile yet!
#21 by Geoff on August 25, 2010 - 10:30 am
Most of these features are great ideas.
Tips and to-do’s need more prominence. They’re great assets and need more promotion.
I’d rather see Facebook Places integrations instead of the existing Facebook wall post for check-ins. That giant map image is annoying and takes up too much room in the news feed. Places check-ins are clean and unobtrusive.
A mobile website is a must! The existing mobile site needs work and the full website doesn’t work on some mobile browsers.
You know, I’m fine not knowing about when I’ll be mayor. To me, a big chunk of the fun of foursquare is the surprises, like randomly getting a badge or checking-in and seeing “Congrats! You just became the mayor…” If I know my next check-in is going to make me mayor, it stops being a game to me and will make things boring. I like the mayor prediction stuff staying as a separate app.
Points totally need revamping. Right now, foursquare is the “Whose Line is it Anyway?” of LBS: the points don’t matter. And there’s no way to see past leaderboards, so if you don’t check it Sunday night, you have no idea where you ended up for the week. I gave up on points early on. Now it’s badges and mayorships I worry about.
I think more than mayors should definitely be rewarded. Just because you might not have visited the most times doesn’t mean you’re not a frequent visitor.
Communication in the app is a nice idea, but not important. You can already call, SMS, Tweet, or E-mail a user withing 2 taps in any of the mobile apps. To me, we all already have mobile devices, so we know an SMS or phone call will hit the user. If I message a friend on foursquare and they’re out and about, I doubt they’ll see it. I know they’ll respond to a text or phone call though.
You heard it hear first, folks! I’ve already started building a recommendation engine in the webOS app! I’ve halted development on it in the interest of time,. but it’s a great idea and foursquare needs it.
#22 by Dwayne Kilbourne on August 25, 2010 - 11:32 am
Not to complicate things, but there should be a declaration of who’s number two at the venue… the right hand man, so to speak, when the mayor is not around or something… call him/her the commissioner or whatever. I don’t want to complicate things, but it is nice knowing that you are #2 as well…
#23 by Andy on August 25, 2010 - 10:56 am
thanks for all the info. keep up the hard work
#24 by Anka on August 25, 2010 - 10:59 am
Sounds great all and i really love FS (read: addicted)
I’m looking forward to try out new features but:
- still most of the badges and other nice things are not for Europe, would be nice if we can travel to places where we can unlock special badges. More and more people use FS over here but are a little dissapointed about that.
- BadaOS users are begging for an app!
#25 by Jonathan Pollinger on August 25, 2010 - 11:06 am
Great to see Foursquare keeping ahead of the Facebook Places in the innovations and functionality stakes. Would be good if the display of names is sorted on the apps…john s etc. How about full names? Even initial for first name then full surname would be better. Also good that no plans to allow friends to check you in…I can see Facebook withdrawing that before too long due to the privacy issues.
#26 by spudart on August 25, 2010 - 11:24 am
I would just be happy if the iphone app loaded faster.
#27 by Dwayne Kilbourne on August 25, 2010 - 11:37 am
Quick question, does anybody know when they removed the feature allowing users to view who has checked into a specific venue in the past? For example, when I first joined the gym nearby, I went to their venue page and saw a bunch of people who have checked in before – this allowed me to scan to see if anybody looked familiar and to see if I wanted to befriend them! But, I cannot find that feature now that the site was revamped a little while ago. Thoughts?
#28 by Chris Thompson on August 25, 2010 - 2:11 pm
For the record it was the July 14 update. It was a privacy move, but I think it took away a lot of the fun and some of the usability of the foursquare website.
#29 by Dwayne Kilbourne on August 25, 2010 - 7:15 pm
Chris… like I said, I was new in town and found myself at the gym. Ironically, I met the lady whom I am currently dating through an initial Foursquare friend request because she also goes to the gym that I go to. I friend requested about 20 people that appeared on the venue page, and at least half of them accepted! Had I not had such a tool at my disposal for those places wherein I frequent the most, I would have never met some of the cool people whom I met… bummer for the privacy situation, even though I fully understand the reasoning!
#30 by Jonathan Pollinger on August 25, 2010 - 11:40 am
@Dwayne – I have a feeling there were some privacy issues around that feature.
#31 by Dwayne Kilbourne on August 25, 2010 - 11:53 am
I was thinking the same too… I just thought it was interesting… but, it is a feature that some bad apples would ruin for the rest of us normal people!
#32 by bg3 on August 25, 2010 - 12:34 pm
I’d like the ability to see where you have *been* mayor in the past. Doesn’t have to count toward mayorship badges, won’t qualify you for mayor specials, but if you were once the mayor of a sweet venue such as a ballpark or an airport, it’d be nice to be able to show that off to your friends.
Also this feature would discourage cheating I think, since you wouldn’t lose everything (i.e. Proof) if you lost mayorship somewhere.
#33 by Dwayne Kilbourne on August 25, 2010 - 7:13 pm
Awesome idea… there are venues that I would end up having to add to Foursquare, so, after checking into them for the second time, it was nearly a shoe-in that I would gain the title of venue mayor. Of course, if I do not go there that often for a little while, I may forget about the place. It would be great to see a list of places wherein you haven’t been in a while or use to hold the title of mayor! In fact, it would be cool for businesses to extend a special to former mayors as a way to try and sway you back to them… Great idea!
#34 by bakersa34 on August 25, 2010 - 1:45 pm
What about companies with multiple locations? Will we be able to manage the Foursquare and Facebook Places account for every location at once? And will we be able to associate every single location with our one single fan page? That’s what I want to know.
#35 by Dwayne Kilbourne on August 25, 2010 - 7:10 pm
That is a great point. I know that the big companies like Starbucks seem to have a deal with Foursquare to enable them to update and change the deals and special offers with what appears to be a click of one button. So, I too would like to see that extended to the multi-location small business!
#36 by Thomas Kernen on August 26, 2010 - 10:00 am
On the “New authentication system” part, I’m really surprised it has only just been advertised. AFAIK this has been the case since day one for this application (cleartext password), something I consider a major flaw in any modern implementation.
Bad enough for users wanting to not be abused (ie: check-in at wrong venue/location can cause enough hassle with friends/partners), but for SUs I think it can be even more damaging since a malicious user could merge/edit/delete/close a large number of venues.
#37 by Thomas Kernen on August 26, 2010 - 10:04 am
Actually I do check in at the car wash at midnight. There is no queue and I can get my stuff done within a few minutes.
#38 by Dwayne Kilbourne on August 26, 2010 - 3:12 pm
I understand going to the car wash at midnight except for when it is a full-service place wherein employees are involved in the process… It is kind of hard to get the car washed at this place unless the abusers have the key and alarm code! LoL! I think they were just doing a drive-by checkin to maintain the mayorship, but, maybe I am wrong!
#39 by @MorganGrahamefm on August 26, 2010 - 12:57 pm
I really like everyone’s recommendations, and extremely happy they’re re-thinking points, as they are a wash. It wipes long time user’s ability to rank, because visiting new locations gives 5 points, which gives newbies an edge.
One frustration I’ve experienced recently, and I’m not sure if anyone has brought this up… freakin’ branded channels!
I like them, but they’re pretty much useless. In order to check out their recommended spots and possibly earn their badges, I have to go to Foursquare’s website, and annoyingly click on every single venue (Bravo has 5 PAGES worth) to see where they are located! Can’t locations be right there, on the page, next to the name so I can skim through them? I honestly would like to check out some of these spots, especially if I go, say, on a road trip to LA… these would actually be helpful to me!
But I still <3 you, Foursquare. haha.
Or has anyone found a way around this?
#40 by Dwayne Kilbourne on August 26, 2010 - 3:12 pm
Great point there too!