Make sure mom knows you’re safe with HashtagMom

Ever since I’ve been old enough to leave the house on my own, my mom has always followed “goodbye” with “call me when you get there!” It never mattered if I was going down the street or 500 miles away, it was always the same.

Since joining foursquare, I’ve longed for a way for my mom to be on the service so she’d know I was safe just by watching my checkins. With her eight-year-old phone and complete inability to understand even the whole “texty” thing, it’s clear that’s not going to happen.

Now it doesn’t have to, thanks to a brilliant new foursquare API app called HashtagMom. When you add “#mom” to a check-in, it automatically gives her a call, lets her know you’re safe and reads her whatever shout you added to the check-in.

She even has the option to leave a message for you that will be delivered to your email.

If your mom is a little more tech-savvy and understands “texty,” you can opt to have HashtagMom simply send her a text instead of calling.

This is a wonderful idea because it addresses every mother’s greatest fear in a way that’s convenient and easy for us to integrate into something we’re doing anyway. Now I just need a HashtagWife service that sends my wife a text that says “I’m at the grocery store, do we need anything?”

What do you think of HashtagMom? Would you use it or would it just annoy your mom that you didn’t take the time to call yourself?

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Foursquare brand pages become chain friendly

Foursquare launched a change to their brand pages last night that makes the pages much more friendly to chains.

When claimed venues are linked to a brand page, users now get a map showing all the nearest stores from the particular chain right on the page. A new box has been added that shows which of their friends have visited any of the chain’s stores.

On the venue pages, each store that’s part of a chain now also gets a box that shows its three nearest sister stores and a link back to the page. This makes it easy to find another nearby store that might be more convenient.

For chains whose venues were already claimed by a page, the venues are already linked. For chains without a page, it’s easy to link venues to a new page either one by one or in bulk.

These features work the same for colleges, too.

Brand pages were once recommended mainly for companies that didn’t have physical locations, but they’ve become more and more common for chains. With these new features, they’re now a must, since they really tie all of a company’s venues together. Expect even more benefits when these features trickle down to the mobile apps.

What do you think of the change?

 

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New foursquare intro video distances them from the check-in

Foursquare last night unveiled a new video that appears on their logged out homepage. It gives users a sense of what foursquare is really about, but perhaps most telling are the things that aren’t mentioned.

As you’d expect, the new video focuses heavily on the recommendations aspect of foursquare. It also speaks to keeping up with your friends with photos and comments and redeeming deals offered by local businesses. In the 59 second video, “check in” is used exactly once (and then only in reference to unlocking specials).

Compare that to their previous video, created in April of 2010:

Checking in is mentioned at least five times by name, and referred to in other ways a few more times than that. Badges, points and mayorships take up a hefty portion of the old video, but you won’t find a single mention of them in the new one.

With this video, foursquare has distanced themselves as far as they can from many of the things they originally became known for, when they were often referred to as a “check-in service” or a “location-based game.” It now reflects more closely what foursquare’s founders wanted to build all along — a social city guide — and lays out exactly where the service is headed.

When you look at those two videos side by side, it almost appears that the company has executed one of the most artful startup pivots ever, but that’s not the case at all. Those check-ins, points, badges and mayorships were never anything more than a ploy to get people to keep pulling out their phones and sending their location to foursquare, all while the company was building up the huge data set they needed to power recommendations and other features.

Listen closely to the old video and you’ll hear a lot of the same ideas presented in the new one, like recommendations and “making your city easier to use.” There’s no mistaking that foursquare was on exactly the same path then as they are now.

Sure, the badges and mayorships are a fun diversion, but the real meat of foursquare has been, and always will be, the tips and recommendations they’re able to provide. Foursquare won’t kill the gaming aspects anytime soon (if ever), but they’ll continue to take a back seat.

So, is the check-in dead? No, not at all. It’s evolving. Foursquare has transitioned to a service where you can get value, in the form of recommendations, without ever checking in. Check-ins, though, will remain an important part of the service. They keep the huge data monster fed and happy, after all. Foursquare must (and no doubt will) find ways to make checking in a more natural act to keep them coming.

In many ways, this video is the culmination of everything we’ve seen from foursquare over the last few weeks. They’re finally coming out of the closet, so to speak, and telling the world what they’re really about. It’s been a long time coming.

PS I think I’m in love with the dancing burrito.

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Madrid gets a city badge from foursquare

Fear not, non-US foursquare users. The launch of foursquare’s city badge contest in the US doesn’t mean they’re no longer developing badges for other international cities. To prove it, foursquare launched a new city badge for Madrid today.

To unlock the new Madrileño badge, you’ll need to check in at five spots on foursquare’s list of recommended places. The unlock text reads:

Post siesta, you meet up with friends and sip a clara (o dos). Next thing you know, you’re wandering through Sol at five in the morning, feet aching, with a craving for churros con chocolate and no hope of catching el último Búho. ¡Mola mazo!

The badge appears to depict the Alcalá Gate, a monument completed in 1778 during the reign of Charles III.

What do you think of the new Madrileño badge?

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“Re-programming the to-do button” to help you make restaurant reservations

We’ve seen a number of services that send you some bit of useful information when you check in on foursquare. This content is valuable because it’s incredibly relevant, based on the place you’re currently visiting. What if you could extend that to get something relevant and useful when you add a venue to your to-do list?

ReserveMyCity has come up with a perfect way to “re-program the to-do button” to make it do just that. When you add a restaurant to your to-do list, ReserveMyCity sends you a link to make a reservation there.

It’s a simple concept, but it’s a first to take action after you’ve added something to your to-do list instead of checking in. It helps to close the loop between “I want to do this” and “I’m going to do this.”

I’ve long thought it was a no-brainer that foursquare would eventually add reservation links directly to venue pages, but it turns out that’s not likely since the most popular reservation provider doesn’t have an API. The best they can offer is a huge Excel file of their 20,000+ restaurants. ReserveMyCity has done the hard work of matching those restaurants to actual foursquare venues. It’s a manual process that simply doesn’t fit well with foursquare’s API-centric approach to, well, everything.

ReserveMyCity is trying to build a critical mass of users with which to launch the service. Once 500 users sign up (by connecting their foursquare accounts) they’ll switch the service on for everyone. The five users who refer the most signups will each get a $25 American Express Gift Card, so it pays to get your friends to register.

What do you think of the concept? What other functions would you like to see when you add a place to your to-do list?

NOTE: This post has been heavily edited to remove all references to the reservations provider that ReserveMyCity is linking to. I will never understand lawyers and it’s clear they will never understand the internet.

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Foursquare launches contest for new US city badges

Inspired by President Obama’s #VisitUS initiative to encourage travel around the US, foursquare has launched a new contest to create lists of the best spots in each city around the country. Three of the best lists will be chosen, earning their respective cities one of foursquare’s coveted city badges.

Foursquare’s lists are easy to create, either alone or with help from your friends. To get started, visit foursquare.com/lists and create one (be sure to include the #VisitUS hashtag in the name). Add 20-30 of your favorite spots in the city (don’t forget tips and photos!) and submit it to foursquare. See our tips for creating a great list to give you some ideas.

When you’re done, you can either submit it to foursquare or share it on Twitter and Facebook with the #4sq and #VisitUS hashtags. The deadline is next Friday, February 3.

For foursquare, this has the side benefit of getting users to create quality lists in cities all over the country. Users have already created more than 500,000, but many of them are of foursquare’s generic variety. Lists are a great tool for finding things to do — especially in a new city — but finding quality ones is often a challenge. This move should help by encouraging users to create more lists in cities both large and small.

I’ve already submitted mine for Cincinnati. I can’t wait to see your lists in the comments.

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Shoe fan? Show it off with foursquare’s new Kicks badge

There could finally be a badge that convinces my wife to join foursquare. As a shoe fan, she might actually be excited to show off the new Kicks badge. It honors shoe experts worldwide.

We don’t know exactly what it will take to earn the badge, but I’d say exploring your local shoe stores is a pretty good place to start. The unlock text reads:

You’re not loafing around! There’s nothing wrong with spending half your paycheck on the latest Yeezys. Or Jimmy Choos, or Air Jordan Space Jams, or Marty McFly Air Mags… Just no Crocs, ok? Only Mario Batali can pull those off.

I have to give foursquare credit for the tweet tag on this badge, too. It simply says “Shoe-pendous!” That foursquare team is always pretty clever.

What do you think of the new badge?

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Privatesquare: a private database for your foursquare check-ins

No matter what privacy measures foursquare has in place, there are some people who will never be comfortable constantly feeding their location into foursquare’s massive database. But thanks to that massive location database, there’s no better app for tracking the places you’ve been.

That’s why former Flickr developer Aaron Straup Cope has created Privatesquare at the Near Future Laboratory. It’s a self-hosted system that pulls from foursquare’s location database, but lets you check-in without sharing your whereabouts with foursquare. Since it’s on your own server, the data is all stored privately, but you can choose to share certain check-ins with foursquare (and then on to Twitter or Facebook).

“I don’t tell foursquare about a lot of stuff simply because I’m not comfortable putting that data in to their sandbox,” says Cope in a blog post. “So as much as anything privatesquare is about making a place to file those things away safely for future consideration. A kind of personal zone of safekeeping.”

Privatesquare also introduces a few unique tags to go with each check-in. “I am here” and “I was there” are the most similar to foursquare’s current check-in model, while “I want to go there” is similar to foursquare’s to-do list. The “Again,” “Again Again,” “Again Maybe” and “Again Never” offer a way to track how you felt about a place instead of simply saying you were there. Eventually you could create a list of the places you’ve tagged “Again Again,” for example, and send it to a friend as recommendations for a trip.

If you want to try Privatesquare yourself, you’ll need to install it on your own server. Everything is available on Github. The installation instructions call for a certain level of geekery, but don’t appear too difficult if you’re used to working with databases and OAuth. There’s currently no way to view or export your history without digging directly into the database.

Privatesquare could be a nice option for folks who aren’t comfortable sharing with foursquare. For me, the privacy options are just fine, but can understand why there are some who would prefer to keep everything to themselves.

If you happen to give Privatesquare a try, let us know what you think in the comments.

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About Foursquare Podcast: Episode 60

Welcome to the About Foursquare podcast! Each week, our podcast hosts Ching Yu and Eric Leist recap the latest foursquare news.

This week they covered:

Download

 

The podcast is available on iTunes, Stitcher or as its own RSS feed. Be sure to subscribe to get the latest episode each week!

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Shouts come back to foursquare with Shouter!

Do you miss foursquare’s in-app shout button? No? Me either, but there are at least a handful of people who do.

That’s why there’s a new, free app available for iOS called Shouter! It performs exactly one function: publishing location-less shouts on foursquare.

The feature was removed from the apps beginning with the iPhone app in June of last year. At the time, the decision was much maligned by those who used the feature, but since then it seems to be largely forgotten. They were never removed from the API.

With foursquare being a location-based service, shouts never really had a place. They were much more like a Facebook or Twitter update than anything else on foursquare and never really fit into the flow of the UI. Many new users were confused about the difference between check-ins and shouts, so it made sense to remove them from the apps.

If you’re a shout fan, give Shouter! a try and let us know what you think in the comments. While you’re at it, let us know what you use the shouts for.

 

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